Woofers
Client
Woofers
Location
Baton Rouge, Louisiana
Awards
South Central Chapter of ASID Gold Award, IIDA Award of Excellence
Services
Interior Design, Branding Development, Furniture, Wayfinding and Signage, Retail Merchandising
CDI Solutions proudly completed an innovative retail design project for Woofers, a premium audio-visual retailer, showcasing their exceptional ability to blend architectural elements, strategic fixture placement, and effective branding into a cohesive, dynamic environment. Spanning 2,500 square feet, this project is a testament to CDI Solutions' expertise in creating engaging, functional spaces that captivate customers and enhance their shopping experience.
When customers enter Woofers’ showroom, they are greeted by a meticulously designed layout emphasizing strong visual axes, lines, and rhythms. These elements are thoughtfully arranged to guide visitors seamlessly toward the back of the showroom, creating a natural flow and optimizing the space for easy navigation. The entrance itself sets the tone for the entire experience, demonstrating how well-coordinated design can influence customer movement and interaction within the environment.
A standout feature of the showroom is the striking “monolith” feature wall, which serves as both a focal point and a practical design element. It houses a comfortable lounge area where customers can relax and experience theater-quality products. This feature is strategically illuminated to ensure dramatic visibility both day and night, drawing the attention of passersby, whether on foot or by vehicle. This careful consideration of lighting showcases CDI Solutions' commitment to creating always functional and visually compelling spaces.
Woofers’ showroom includes a dedicated “studio” area for personalized, one-on-one presentations. Customers receive tailored demonstrations of the products and services offered in this space, enhancing their understanding and appreciation of the available offerings. Adjacent to the studio is a “sound lab,” consisting of multiple rooms designed to simulate different home environments. These configurations range from a carpeted, furnished living room to a “man cave” with hardwood floors and lounge chairs. This thoughtful design allows customers to experience products in realistic settings that mirror their homes, further enriching their shopping experience.
Recognizing customers' diverse needs, CDI Solutions incorporated a children’s theater area next to the studio. This space entertains young visitors, showing their favorite movies and ensuring families enjoy their time in the showroom without distraction. Including such family-friendly features reflects CDI Solutions’ holistic approach to customer experience, catering to all age groups and creating a welcoming atmosphere for everyone.
In addition to the experiential elements, the design facilitates practical discussions about product installations and construction plans. Large table surfaces are strategically placed within the showroom, providing areas for reviewing blueprints and engaging in detailed project discussions. This functional workspace ensures that staff and customers have the resources they need to collaborate effectively on projects, reinforcing CDI Solutions' attention to creating practical and productive environments.
CDI Solutions integrated Woofers’ branding in subtle yet impactful ways throughout the showroom, seamlessly blending it into the design. Vital branding elements are present throughout the space, reinforcing Woofers’ identity while enhancing the overall customer experience. This integration of branding within the interior design strengthens the retailer's presence and makes the showroom memorable and distinctive.
CDI Solutions utilized advanced computer modeling and rendering techniques during the design and development phases to visualize and refine the showroom’s design. These renderings were also instrumental in guiding the graphics team in planning layout strategies, ensuring that every showroom element was meticulously coordinated and executed precisely.
This 2,500-square-foot showroom exemplifies CDI Solutions' dedication to creating dynamic, engaging, and functional retail environments. Through strategic design, thoughtful fixture placement, and effective use of lighting and branding, the Woofers showroom successfully meets the retailer's and its customers' needs. The result is a space that draws attention and enhances the overall shopping experience, reflecting CDI Solutions' expertise and commitment to excellence in interior design.
