Moto Rouge
Client
Moto Rouge
Location
Baton Rouge, Louisiana
Awards
South Central Chapter of ASID Silver Award
Services
Interior Design, Branding Development, Furniture, Wayfinding and Signage, and Retail Merchandising
This 3,200-square-foot interior design project for Moto Rouge, a motorcycle and scooter distributor, reflects the spirit of freedom, adventure, and excitement that defines its brand. CDI Solutions was tasked with creating a space that embodies the mantra, “life never passes you by,” which inspired a dynamic design that invigorates the senses and evokes a sense of exploration.
Our goal was to craft a showroom environment that mirrors the thrill of riding a motorcycle or scooter, where every element encourages discovery and excitement. To achieve this, CDI Solutions engaged deeply with Moto Rouge’s brand identity and operational needs, working closely with its merchandising team to select a flexible display system. This system needed to support the visual and practical demands of product presentation while allowing for easy adaptation as new products were introduced. After assessing product types, quantities, and display methods, we devised a system that enhanced store operations while maintaining a sleek and cohesive visual appeal.
A critical element of the project was our commitment to sustainable design strategies, an approach integral to CDI Solutions’ philosophy. We focused on incorporating regionally manufactured products, which supported the local economy and reduced the environmental impact of transportation. Our emphasis on reusing existing infrastructure further underscored this alignment with sustainability. By repurposing flooring, restroom accessories, storefront systems, and lighting conduits, we minimized the need for new materials, thereby reducing the project's overall carbon footprint.
Careful coordination between existing infrastructure and new design elements was essential. Our team conducted a detailed site survey to identify components from the previous tenant that could be retained and integrated into the new design. This resourceful approach allowed us to maintain a sustainable framework while managing the project’s budget effectively. It also helped ensure that we maximized the use of available resources, achieving a seamless blend between old and new.
Custom millwork played a crucial role in defining the space. CDI Solutions provided tailored millwork drawings that guided the fabrication of bespoke pieces designed to meet Moto Rouge’s specific needs. These custom elements not only added aesthetic value but also optimized the showroom's functionality, ensuring that every inch of the space was utilized efficiently and effectively.
CDI Solutions maintained close collaboration with contractors and vendors throughout the project, holding regular meetings to address challenges and ensure smooth progress. This level of communication allowed us to tackle obstacles promptly and keep the project on track, resulting in a streamlined design process and timely completion.
The final design successfully encapsulates the energy and sense of adventure associated with Moto Rouge’s brand. The showroom now serves as a vibrant, welcoming space where customers can connect with the excitement of motorcycles and scooters. Using regionally sourced materials, flexible merchandising systems, and custom millwork all contribute to a showroom experience that feels fresh, exhilarating, and thoughtfully designed.
This project demonstrates CDI Solutions’ ability to transform client visions into engaging, functional spaces. By integrating sustainable practices, leveraging existing infrastructure, and focusing on both aesthetic and functional details, we delivered a showroom design that perfectly captures Moto Rouge's essence. It is a shining example of CDI Solutions’ dedication to innovation, sustainability, and excellence in interior design.
